Victoria Gamble Research Director Read full article
Debbie Spence Strategy Director
A Clear Purpose In a Changing World
Every organisation needs a purpose, a reason for being, beyond profit.
In this fast-paced world where exponential change is the norm we find ourselves under increasing pressure to make strategic decisions quickly with little time to reflect or prepare. A clear purpose provides us with a compass by which to navigate. Read full article
Sara Garcia Principal
How can the alcohol industry respond to the needs of the new cynical and individualistic generation?
Next time you're at the pub, take a look around. See anything different? Chances are you'll be sharing the bar with a new creature, the Generation Z-er. These are the next generation of young Australians taking their first steps into the adult world. Read full article
Will Neill Research Director
Amazon is up to some interesting new tricks. A proposed Amazon Air service will deliver goods to customer via drones – achieve order fulfilment within hours of purchase. Further, a recent Amazon patent shows plans to a introduce ship-before-you-buy service, sending books to customers unannounced based on their reading preferences and circumventing the entire decision process. Read full article
Robertson-Jones Account Director
The idea that we’re currently experiencing the third golden age of television is a well established one; the coming of age for TV as an art form with character-driven drama in shows such as The Sopranos, The Wire, Game of Thrones and Breaking Bad eclipsing the traditional appeal of film; bit torrent downloads soaring whilst frequency of cinema attendances and profits once adjusted for inflation- continue to fall. Read full article
Joe Tanner Consultant
For those of you unaware of who Mark “Chopper” Read was, he was a convicted murderer, kidnapper and torturer who spent only 13 months out of prison in the space of 18 years. He went on to write a series of semi-autobiographical novels and memoirs, and even had a comedy character created in his image. Read full article
Sara Garcia Principal
A brand is not the property of a company. A company cannot change a brand by designing a new brand model or by launching a new coms campaign. A company can say what it likes about its brand but the real brand is the one the consumer reacts to. And that one is a set of associations in the minds of consumers and collective culture. It has always been so, but while companies have tried to control how their brands are perceived and experienced, the technologically-enabled consumer now collectively crafts the brand through social media. Read full article