Victoria Gamble Research Director Read full article
Debbie Spence Strategy Director
A Clear Purpose In a Changing World
Every organisation needs a purpose, a reason for being, beyond profit.
In this fast-paced world where exponential change is the norm we find ourselves under increasing pressure to make strategic decisions quickly with little time to reflect or prepare. A clear purpose provides us with a compass by which to navigate. Read full article
Sara Garcia Principal
How can the alcohol industry respond to the needs of the new cynical and individualistic generation?
Next time you're at the pub, take a look around. See anything different? Chances are you'll be sharing the bar with a new creature, the Generation Z-er. These are the next generation of young Australians taking their first steps into the adult world. Read full article
Will Neill Research Director
Amazon is up to some interesting new tricks. A proposed Amazon Air service will deliver goods to customer via drones – achieve order fulfilment within hours of purchase. Further, a recent Amazon patent shows plans to a introduce ship-before-you-buy service, sending books to customers unannounced based on their reading preferences and circumventing the entire decision process. Read full article
Robertson-Jones Account Director
The idea that we’re currently experiencing the third golden age of television is a well established one; the coming of age for TV as an art form with character-driven drama in shows such as The Sopranos, The Wire, Game of Thrones and Breaking Bad eclipsing the traditional appeal of film; bit torrent downloads soaring whilst frequency of cinema attendances and profits once adjusted for inflation- continue to fall. Read full article