The Trailblazer Blog

Banking on bad behaviour: will the recent bad press amongst Australian banks have an impact on consumers?

Blaze Research - Thursday, April 21, 2016

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We’re Looking for Grads and Interns!

Blaze Research - Friday, March 18, 2016


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Is it time for More Emotional Synergy in Ad Placement?

Blaze Research - Wednesday, February 03, 2016

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The Noughties….!

Blaze Research - Monday, October 26, 2015

Victoria Gamble Research Director Read full article

Beating online piracy, one rationalisation at a time

Alex Vishney - Friday, July 10, 2015

Customer Experience: Don't be Bland, Use Your Brand!

Blaze Research - Friday, August 15, 2014

Sara Garcia Principal
Release the brand to create positive emotional association and differentiationCustomer Experience: Don’t be Bland, Use Your Brand!

Naturally enough there continues to be considerable investment by service companies in minimising churn through improving customer experience. Read full article

A Clear Purpose In a Changing World

Blaze Research - Monday, May 12, 2014

Debbie Spence Strategy Director
A Clear Purpose In a Changing World

Every organisation needs a purpose, a reason for being, beyond profit.

In this fast-paced world where exponential change is the norm we find ourselves under increasing pressure to make strategic decisions quickly with little time to reflect or prepare. A clear purpose provides us with a compass by which to navigate. Read full article

Two Gen-Z's Walk Into a Bar... or maybe they don't

Blaze Research - Thursday, April 10, 2014

Sara Garcia Principal
How can the alcohol industry respond to the needs of the new cynical and individualistic generation?

Next time you're at the pub, take a look around. See anything different? Chances are you'll be sharing the bar with a new creature, the Generation Z-er. These are the next generation of young Australians taking their first steps into the adult world.  Read full article

Auto-Services: Delivering Customer Experiences Before They’re Ordered

Blaze Research - Monday, February 24, 2014

Will Neill Research Director
Amazon is up to some interesting new tricks. A proposed Amazon Air service will deliver goods to customer via drones – achieve order fulfilment within hours of purchase. Further, a recent Amazon patent shows plans to a introduce ship-before-you-buy service, sending books to customers unannounced based on their reading preferences and circumventing the entire decision process. Read full article

What Brands Can Learn from the Third Golden Age of Television

Blaze Research - Wednesday, January 15, 2014

Dan Robertson-Jones Account Director
The idea that we’re currently experiencing the third golden age of television is a well established one; the coming of age for TV as an art form with character-driven drama in shows such as The Sopranos, The Wire, Game of Thrones and Breaking Bad eclipsing the traditional appeal of film; bit torrent downloads soaring whilst frequency of cinema attendances and profits once adjusted for inflation- continue to fall. Read full article