In the beginning, research was conducted to find things out, then as a specific diagnostic tool, then as a means to better decision-making. But decisions don't change the fortunes of brands and companies, action does.

At the core of the Blaze philosophy is the delivery of the most effective action within your organisation.

If you start with that result in mind, you find that even for the smallest projects, simple processes can be a little different.

We deliver action-ready solutions to the coalface. We call it the 'How To' approach. And it'll make your life a whole lot easier.